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Jeep Wrangler Red Rock Responder Concept

Jeep Wrangler Red Rock Responder Concept

Story and Photos by Jaime Hernandez

Taking your Jeep to the next level has never been easier. The explosion in popularity of the four-door Wrangler Unlimited has spawned a massive offering of parts in the aftermarket. But instead of having to go through an outside party to modify your Jeep, Mopar’s new line of Jeep Performance Parts (JPP) offers upgradable options that you can have installed at your local dealership or performance parts shop.


The Africa concept explores ideas that we could see on the next-gen Wrangler.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.

These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.

dirt-riot-area-bfe-3-31-15
Now a common end to the Moab Easter Jeep Week, Dirt Riot is back at AreaBFE for the fourth year.  Dirt Riot adds a racing flavor to the trail-riding week.  Pro 4400 4×4 racers, trail rig class and UTV classes race a course that is spectator friendly and fun to watch.  Or, if you want to race, there is a run-what-you-brung+safety class to compete in!  Racing starts at 9am and will finish around 4pm with an awards ceremony.

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Mark, Allen, head of Jeep Design, describes the 2015 Jeep concept vehicles to the media in Moab, Utah.

Mark Allen, head of Jeep Design, describes the 2015 Jeep concept vehicles to the media in Moab, Utah.

Jeep has a fiercely loyal following, and nowhere is this more apparent than at Easter Jeep Safari week in Moab, Utah. Packing the streets, the trails, the hotel parking lots and everywhere in between during the week of EJS are CJ-5s, 7s, TJ and YJ Wranglers, four-four JK Unlimiteds fitted with 32-inch tires up to 40s, and you’ll even see the occasional Comanche, Willys or Grand Wagoneer around town.

AMA-logo-230PICKERINGTON, Ohio — EVS Sports, which produces a broad range of protective gear for off-highway, street and motocross riders, is providing American Motorcyclist Association members with a discount on the company’s full range of products.

“We’re pleased that EVS Sports is providing AMA members with this generous discount,” said AMA Chief Operations Officer Jeff Massey. “Safety gear is a critical component of any ride, and EVS offers one of the most comprehensive lines in motorcycling, whether you race off-road, motocross or ride on the street.”

Norra-2015-Mexican-1000-9-16-14
For the National Off-Road Racing Association (NORRA), the mantra for its General Tire Mexican 1000 rally revolves around two distinctive elements – customer service and giving their clients a great time while racing down the Baja peninsula.

VP-Fuels-Logo-8-17-12IRVINE, CA — TORC: The Off-Road Championship Presented by AMSOIL announced VP Racing Fuels as its Official Fuel for the 2015 season. TORC competitors will be powered by VP’s high-performance racing fuels beginning with the April 24-25 season opener at Texas Motor Speedway near Dallas.

“After a successful inaugural season last year, we’re excited to extend our partnership with TORC and work with BJ Birtwell to continue executing his vision and growing the series,” said Chris Wall, VP’s Chief Marketing Officer. “The TORC series provides a unique opportunity to build awareness for VP Racing Fuels and our growing roster of consumer products, as well as the VP-branded gas stations that are part of our retail branding initiative.”

BlueRibbon-Coalition-Logo-9-28-12Editor’s Note: The BlueRibbon Coalition sent over this note regarding an open house for the Forest Service regarding the Lake Tahoe area.

The U.S. Forest Service Lake Tahoe Basin Management Unit (LTBMU) will host an open house to discuss Off-Highway Vehicle (OHV) use on designated routes within the Lake Tahoe Basin on Thursday, April 2, 2015, from 4 to 7 p.m., at the Forest Supervisor’s office at 35 College Drive, South Lake Tahoe, CA  96150.

The open house provides an opportunity for the public to meet Forest Service OHV, engineering, trails and recreation staff and ask questions regarding the LTBMU Motor Vehicle Use Map (MVUM) and the California Off-Highway Motor Vehicle Recreational (OHMVR) Grant application. Local OHV club members will be on hand to discuss membership and volunteer opportunities sponsored by the Forest Service.

Contact Adrian Escobedo at aescobedo@fs.fed.us for reasonable accommodation access to the facility or proceedings.

For more information, contact Tim Merten at 530-543-2863 or tmerten@fs.fed.us.

OR-Fab-Performance-Accessories-3-30-15
Chino Valley, AZ
– OR-Fab and Performance Accessories invites you to visit their booth at the Easter Jeep Safari April 2nd and 3rd at the Spanish Trail Arena in Moab, Utah. Both companies will have their latest products for trucks, Jeeps and SUVs on display, including a complete line of Jeep JK Wrangler bumpers, spare tire carriers and skid plates.

Team #180 Nicole Pitell-Vaughan and Jessi Combs were the first American team through the dunes.

Team #180 Nicole Pitell-Vaughan and Jessi Combs were the first American team through the dunes.

After skirting around the Erg Chebbi dunes for the last three days, competitors finally got the chance to tackle them Saturday morning. Striking and magnificent, Erg Chebbi are the tallest dunes in Morocco and less than 100 kilometers from the Algerian border. Not only did majestic dunes present the Gazelles with challenging driving conditions, but rewarded them with some of the most beautiful scenery in the world.

“It was intense–literally and figuratively,” said Sarah Saxten of Team #175. “There were peaks and valleys—emotionally and physically, and they seemed to come pretty close together.”